Syllabus

COLLEGE OF ARTS, COMMUNICATIONS AND DESIGN

DESIGN DEPARTMENT

COURSE SYLLABUS

FOR

COURSE NUMBER:                VISL 1

NUMBER OF CREDITS:                     3

COURSE TITLE:                     Introduction to Graphic Design

INSTRUCTOR:                                    P. Aievoli

DATE SUBMITTED:               8/1/16

COURSE DESCRIPTION:

This class focuses on the development of the student as a graphic designer. Topics to be covered are the elements and principles of design such as color, shape relationships, thematic design, typography, etc. Students will utilize Adobe Illustrator and will develop all work through sketching first. Using these design techniques and programs students will develop a body of images directed towards graphic design both print and new media. The emphasis is on creativity, exploration and the development of a working knowledge of graphic design and how it is integrated into all forms of print and new media.

REQUIRED TEXT:

Relevant periodicals for each student will be assigned via traditional and Internet access per student’s needs.

OBJECTIVES OF THE COURSE:

The objectives of this course are:

  1. To learn the purpose, theories and practices of contemporary graphic design.
  2. To enhance the student’s visual, written and oral communication skills.
  3. To participate in discussion, collaboration and critical dialogue.
  4. To develop an enriched understanding of image use and possibilities.
  5. To explore the aesthetics, uses and the social ramifications of graphic design.

 

Lectures, demonstrations, and instruction.

Critiques and group discussions.

Class direction on projects and individual development.

Late projects will either not be accepted or will result in a lowered grade. In addition, there will be tutorial assignments worked on in class and a high probability of surprise quizzes. Finally, all students should maintain notes on class lectures, demonstrations and instruction. Class attendance is essential (see below).

Evaluation

Final grade will be based on class participation, student progress, evaluations of prototype with the emphasis on the final prototype, and evaluation of student’s notebook. More than three absences will result in a failing grade.

 

CONTACT HOURS:

1 Lecture/Demos 2 Lab = 3 total

 

CONTENT DESCRIPTION:

 

The purpose of this course is to expose students to the use of diverse design environments and to familiarize them with interactive, web and print projects.

 

INSTRUCTIONAL ACTIVITIES:

Lectures and demonstrations on software and design.

 

 

EVALUATION:

A= Excellent Work

B+ = Above Average

B = Average

C+ = Minimal Average

C= Below Average

D+ = Well below average

D = Minimal Level

F = Failure to meet expectations

 

Final grade will be based on class participation, critiques and student progress, evaluation of MidTerm and Final exam, and 5 projects (emphasis on the final project) and evaluation of student’s notebook. More than three absences will result in a lower grade.

Text

Periodicals from Print magazine, How magazine and ID magazine and other industry sources.

 

ASSIGNMENTS:

  1. Advertisement – Using type, color, shape and photo/illus students will develop a series of three advertisements for a product or event.
  2. Editorial – Using type, color, shape and photo/illus students will develop an editorial series of three pages for a news story or event.
  3. Package – Using type, color, shape and photo/illus students will develop a package line of three components for a product or event.
  4. Flash and Web design – Students will develop an HTML website and a Flash introduction/banner series.
  5. Video – Students will develop a 30-second video based on a product or PSA.

 

Critiques

The student’s progress will be assessed by faculty and other students at multiple critiques to be given during the semester.

 

HOMEWORK HOURS:

Each student is required to practice and work design theory 3 hours outside of class time.

 

Weekly Assignments

 

Week One

Introduction to course expectations and requirements.

 

Week Two

Review of color theory and basic elements and principles of design.

 

Week Three

Introduction of first theme and simple tutorial in vector graphics.

 

Week Four

Introduction of second and third themes. Continuation if needed of vector graphic software.

 

Week Five

Critique of first project.

 

Week Six

Introduction of advertising project.

Review of needed techniques.

Critique of project.

 

Week Seven

Introduction of editorial design project.

Review of needed techniques.

Critique of project.

 

Week Eight

Introduction of packaging project.

Review of needed techniques.

Critique of project.

 

Week Nine

Introduction of motion graphics project.

Review of needed techniques.

 

Week Ten

Review of motion project. Critique of project.

 

Week Twelve

Introduction of web design project.

Review of needed techniques.

 

Week Thirteen

Review of web design project. Critique of project.

 

Week Fourteen

Review of course and the explanation of next course in sequence and how both learning scenarios are integrated.

 

 

 

SUPPLEMENTARY READING LIST

 

GENERAL:

Periodicals from Print magazine, Communication Arts, How magazine and ID magazine and other industry sources.

 

Links

The list below links to some design and graphic sites. If you would like to add to the list please email me at patrickaievoli@gmail.com

http://www.aiga.org

http://www.aiga.org/content.cfm/aigamedalists

http://www.commarts.com

http://www.commarts.com/CA/feapion

http://www.cooper.edu/art/lubalin/#

http://www.davidcarsondesign.com/?dcdc=top/s

http://archive.salon.com/wlust/road/1997/11/11road.html

http://www.miltonglaser.com

http://www.cgstudionyc.com/home.html

http://www.pushpininc.com

Home

http://brandsoftheworld.com

http://www.pentagram.com

http://www.dlsdesign.com/paul_rand/